Profit Margin Calculator
Calculate gross profit, profit margin percentage, and markup — or find the ideal selling price for a target margin.
How to use Profit Margin Calculator
Frequently Asked Questions
What is the difference between profit margin and markup?
Profit margin is gross profit divided by selling price. Markup is gross profit divided by cost price. A 50 percent markup means you added half the cost on top. That gives a 33.3 percent margin, not 50 percent. Confusing the two leads to systematic underpricing.
How do I calculate the selling price for a target margin?
Use the formula: Selling price = Cost / (1 - margin). To hit a 40 percent margin on a 60 dollar cost: 60 / (1 - 0.40) = 60 / 0.60 = 100 dollars. Our calculator does this automatically when you enter cost and desired margin.
What is a good profit margin?
It depends heavily on industry. Software businesses can achieve 20 to 40 percent net margins. Grocery retail operates on 1 to 3 percent. Restaurants average 3 to 9 percent. A healthy margin for your business is one that covers all costs and leaves sustainable profit after overheads and taxes.
What is gross margin vs net margin?
Gross margin is (revenue minus cost of goods sold) divided by revenue. Net margin is (revenue minus all expenses including overheads, salaries, taxes, and interest) divided by revenue. Gross margin measures production efficiency. Net margin measures overall business profitability.
How do I improve my profit margin?
Two levers: increase selling price or decrease cost. Raising price works if your market can bear it — even a 5 percent price increase on the same volume dramatically improves margin since costs stay fixed. Reducing cost works through supplier negotiation, volume purchasing, or process efficiency.
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